What does social media have to have to do with SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing in recent times, many companies have not yet started to profit from it. This is crucial to consider if you’re planning to invest in SEO. While the benefits of using social media are not immediately obvious, they are vital for SEO help. Below are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. Whenever people tweet, like or comment on an article that is known as a social engagement. Content with more social engagements will show higher social signals. Search engines analyze these social signals, and use it as an indicator of quality when ranking content. This is a method for search engines to determine what people find most useful and also what they consider to be good quality. Content can be quickly indexed in the event that it’s receiving lots of social interactions.

2.) Link Building

The days of soliciting websites to link to your site. Google’s Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write good quality content that is pertinent. But how do you reach websites willing to link to your site if asking them directly is considered an “unnatural” link building practice? Social media is the way to go. Social media lets you expose your content to relevant audiences who may be willing to share it with others, if it is worth linking to. People who promote your content to their friends which will increase the impact of your content.

3) The amplifying of content

The quality of your content is, it will not achieve much success until you amplify it. Marketing via email can be great method to boost content , but it can only reach people in your list of marketing contacts. Social media allows you to increase the reach of your content. If you publish your content to your followers, they will share it with their own followings if they find it helpful. They will also be able to share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, Autoelektrik.pro/five-reasons-why-social-media-is-important-for-seo-31/ inbound linking, social signals, and brand recognition, all of which are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals

Brand recognition and brand identity can tell search engines a lot about the quality of your site’s content and the extent to which it can be respected in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. These co-citations are built by using social media to boost Google’s credibility and aid in search results that are branded.

5) Social Indexing

Since search engines are able to index social media sites these profiles are now showing on search results pages. This allows your brand to be displayed in search results for branded queries that are not limited to your company website. It gets even more effective. Individual tweets from Twitter were once indexed and were displayed in the search results. This enabled your content to rank higher in searches. The program was only temporary, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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